The Zimbabwe Open University exhibition at the 2018 edition of the ZITF that is currently ongoing in Bulawayo, is proving to be extremely popular, with people from all walks of life thronging the stand to see what the country’s only open and distance learning Institution of higher learning is offering and to share their input on what they want their university to offer them in line with their needs. The ZOU stand is located in Hall 3 of the ZITF grounds. This year's trade fair runs under the theme “Sustainable Industrial Development Inclusive, Competitive, Collaborative”. The ZOU theme is “Sustainable, Inclusive Competitive and Collaborative Industrial Development through Open and Distance Learning”. The first three days of the trade fair are exclusively business days while the last two days will be open to the public. The official opening will be on April 27.