Bachelors of Commerce (Honours) in Marketing Management

On successful completion of the Programme, holders of this qualification should be able to:

• Demonstrate advanced skills in implementing marketing knowledge and principles, appreciating how it contributes to and draws on the other functional areas of business.
• Understand and take full responsibility for a marketing position as a functional leader as well as being a contributing member of a management team in an organization. 
• Provide an assessment of an organization`s internal strengths and capabilities, as well as the external environment’s opportunities, and link the organisational resources with practical marketing activities in the field when interacting with clients. 
• Demonstrate a practical understanding of the national and international economic context within which organisations offer their products and services to clients and institute practical action steps to capitalise on marketing opportunities the environment presents.
• Demonstrate the application of academic knowledge in evaluating and selecting relevant information from the field and processing this for the purpose of developing a plan for the active management of key accounts as well as the generic expansion of the client base. 
• Produce an action plan for identifying new clients, using appropriate information on the products and services offered by the business, and document this for communicating the marketing plan to management. 
• Develop appropriate systems and methods for evaluating business progress and for quantifying the personal contribution to organisation-wide targets. 
• Identify and address ethical frameworks in the field of marketing management and base decisions and actions on appropriate values in keeping with generally accepted and sound principles of ethical behaviour. 

• The minimum duration for the programme shall be four (4) years, and the maximum shall be eight (8) years.

• To be admitted to the programme, a candidate must have satisfied the minimum conditions for entry to degree studies at this university as prescribed under the entry  requirements in the General Academic Regulations for undergraduate degrees and  must have passed five ‘O’ level subjects, including Mathematics and English  Language with Grade C or better at the GCE Ordinary Level or ZNQF equivalent standard.

               Or

• Gained advanced standing through Accreditation of Prior Learning
• Notwithstanding the provisions of the General Regulations for Undergraduate degrees governing special entry to undergraduate programmes, a student who has passed  Mathematics at another university or obtained full professional qualification from  professional accounting bodies or with at least two “A” Level passes in Economics,  Accounting, Geography and Management for Business with a substantial quantitative component will be considered as a replacement for the “O” Level Mathematics entry  requirement.
• The ZIMCHE-accredited relevant Higher National Diploma (HND) in Marketing will be exempted in the first and second years and admitted into the third year. Whilst the ZIMCHE-accredited relevant National Diploma (ND) in Marketing will be exempted first year only and therefore admitted into Second year

EXEMPTION QUALIFICATIONS

A student may, in approved cases, be exempted from certain courses provided that the student has successfully completed approved degree courses elsewhere and that the student shall be required to complete at least 75% of the programme courses through Zimbabwe Open University. The student must fulfil the following conditions to qualify for exemption:

• The syllabus of the institution from which the student completed the course must be equivalent in content to at least 80% of the course being applied for exemption.
• The student in the given course/subject must have obtained a pass of 60%, 2.2, or C, whichever is applicable.
• To ascertain the student’s competence in the course, the university may grant exemption by requesting that the student take an exemption examination for the course(s) applied       

The curriculum for the Bachelor of Commerce Honours Degree in Marketing         Management   comprises thirty (33) courses and a supervised research project.

The student is expected to accumulate a minimum of 540 credit points to meet the    requirements of the programme.

      Part 1                               132

      Part 11                            120

      Part 111                         192

      Part 1V                            96

      TOTAL                             540                      

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