Marketing

Professional Qualifications:

1. Candidate in Library and Information Science
2. Master of Science in Library and Information Science
3. Bachelor of Arts in Media Studies
4. National Diploma in Library and Information Science

Regional Campus:

National Centre

Publication Overview

Ms. Chiwanza is a distinguished and highly accomplished academic in the field of Library and Information Science. Her significant contributions to academic research have solidified her reputation as an expert in the field. Notably, she has an extensive publication record, which includes more than 25 publications in reputable journals that specifically relate to Library and Information Science. Ms. Chiwanza’s publications cover a wide range of topics within the field, showcasing the breadth of her expertise. Her research addresses various aspects of Library and Information Science such as information retrieval, knowledge organization, digital libraries, information literacy, information behavior, and emerging technologies in information management.

Research Interest:

• Digital Marketing
• Social Media Marketing

Publications: 7 papers

Email: chiwanzam@zou.ac.zw

Phone: +263 77 516 4057

Chikumbu Happy is a lecturer in Consumer Buyer Behaviour, Brand Management, Business Statistics and Strategic Management among other courses in the Faculty of Commerce (ZOU Mashonaland East) Mr Chikumbu coordinates programs including Banking and Finance, Internal Auditing, Bachelor of Accounting, Bachelor in Human Resources and Industrial Relations Management and Bachelor of Marketing Management. He holds an MSc in Strategic Management (CUT),  a degree in Business Admin Marketing (IMM SA), Diploma in Marketing Management (IMM SA), Cert / Diploma in Education (UZ), Cert in Module Writing (ZOU), Certificate in M&E (CDC). Mr Chikumbu has research interests in the fields of marketing and Strategic Management.

EDUCATIONAL QUALIFICATIONS

• Phd Public Management, Durban University of Technology (2018)
• Master of Business Administration, ZOU (2010).

DEPARTMENT

Faculty of Commerce and Law

PUBLICATIONS

2014

Greener Journals: Second Hand Car Imports:  A Case threat of extended to Zim Motor Industries.2 The link between employee satisfaction& customer satisfaction at ZOU.3 Evaluating Product ethics in grocery retailing: with the view of Harare Customers.4 The relationship between rating and customer outcomes: Customer perceived service quality and customer satisfaction.

International Journal of Business Management:

Gender on customer based brand equity:  A case of OK(Bindura) Supermarket