Zimbabwe Open University Capacitates Marketing Champions

The Zimbabwe Open University (ZOU) Corporate Communication and Marketing Unit hosted a one-day Marketing Champions Training program at the National Centre on 10 April 2025, bringing together Regional Campus Marketing Champions to share best practices and build a network of marketing advocates across the university.

Marketing Champions pose for a group photo with the Vice Chancellor Professor Paul Henry Gundani during their capacity building workshop

The training, themed “Amplifying ZOU’s Reach: Effective Marketing Strategies for Growth,” aims to equip marketing champions with the essential marketing knowledge and skills to promote ZOU’s programs and initiatives effectively. The program covered a range of topics, including ZOU’s unique selling proposition, digital marketing essentials, social media marketing strategies, and quality customer service delivery.

Mrs. S. Moyo, Director of Corporate Communications and Marketing, welcomed participants to the training, expressing her excitement to see the creative and innovative strategies that would emerge from the program.

“I’m confident that this training will provide you with the knowledge, skills, and networks you need to take your marketing efforts to the next level,” she said.

ZOU Vice Chancellor Professor Paul Henry Gundani addresses delegates during the capacity building workshop

Zimbabwe Open University Vice Chancellor, Professor Paul Henry Gundani, reaffirmed the institution’s commitment to supporting the Marketing Champions, pledging management’s backing for successful marketing engagement initiatives.

The training was designed to develop practical strategies for promoting ZOU’s brand and value proposition, with a focus on amplifying the university’s reach and promoting its programs and initiatives effectively. Participants engaged in interactive sessions, sharing best practices and building a network of marketing advocates across the university.

ZOU’s marketing champions play a critical role in promoting the university’s programs and initiatives across the country. The training was designed to support their efforts, providing them with the knowledge, skills, and networks needed to succeed in their roles.

The training is part of ZOU’s ongoing efforts to promote its programs and initiatives, and to build a strong brand presence in the market. With a focus on effective marketing strategies and innovative approaches, the university is committed to amplifying its reach and promoting its value proposition to students, stakeholders, and the broader community.